Immediate Media Co has announced the launch of Mega, a new monthly magazine aimed at boys aged seven to 11, on sale February 6 priced at £2.

99. The publication focuses on a different popular brand or theme each issue, and is filled with prizes, competitions and giveaways. Editor Kevin Pettman said 'Mega contains everything young boys love and like to talk about in the playground. Capturing their enthusiasm for the latest trends and TV characters, the title will be full of our readers' heroes and the jokes and facts they can share with their friends'.